1. Naturalness is luxury
One of the main themes of the year is the natural look and authentic materials. The warm feel and lively look of wooden surfaces are particularly sought after in living areas of homes. Light and medium tones such as light oak, ash and smoked oak are particularly popular, bringing a sense of calm and timelessness to the space.
Also new are patterns that mimic natural stone, combining the look of stone with the practicality of vinyl or laminate flooring. This creates a luxurious look without compromising on everyday durability.
2. Textures and contrasts add vibrancy
This year, floors will see more three-dimensionality and texture. Brushed, matt and handcrafted finishes are particularly in demand. They bring a vibrancy and depth to the surface that adds character to the space and also gives the floor a role as a visual element.
It is also trendy to make individual choices in floor patterns and structures. For example, a herringbone pattern adds a classic and elegant rhythm to a space, while wide planks emphasise space and a natural feel. Varying shades, such as combinations of natural light and darker woods, add vibrancy and character to the floor.
3. Sustainability and ease of maintenance remain key
Ecology is no longer just a trend, but a basic requirement. In 2025, consumers will expect their flooring choices to be sustainable throughout the entire production chain. FSC-certified materials, recycled components and low-emission manufacturing processes have taken centre stage.
At the same time, easy care and durability continue to be popular, especially in family and pet homes. The new, more durable vinyl tile flooring is ideal for busy everyday life. They resist moisture, dents and look good year after year.
4. Choose wisely – with concrete experience
Digital design tools and social media are also increasingly being used to plan flooring choices and find inspiration. More and more customers want to see what different flooring options look like in a real space before making a purchase decision, and a range of apps have been developed to do this. Novafloor is responding to this need by offering customers the opportunity to view a wide range of models both in showrooms and by ordering sample pieces to take home. In addition, inspiring pictures of the different products and detailed shade descriptions make it easier to make a purchasing decision.
The showrooms allow customers to experience the texture, shades and look of the floors in real lighting and at scale. This makes the design process clearer and the end result more likely to be successful. In addition, the model service allows users to compare options in the comfort of their own home before making a final decision.
Design tools and visual reference images support the choice, but seeing and experiencing the real material is still crucial.